IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy
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Whoa! That's a long title for a book, isn't it? But I guess that Bruce
Sinclair has something on his mind when he chose it...

What did you first think when you heard about the Internet of
Things? To tell you the truth, I was confused and (I'll admit it) even
a little bit scared, and then I thought that this must be something
coming straight from the Sci-Fi movies!

Well, I was wrong. As most of us know, the Internet of Things
means connecting various Internet-ready devices, helping them
gather and exchange data. This makes it possible for various
devices, cars, phones, and many other pieces of hardware to
gather info and share it with their owners, due to the presence of
sensors and embedded software applications.

IoT devices allow their owners to control them remotely, using the
existing Internet infrastructure. It is estimated that more than 30
billion objects will be connected via the Internet of Things by 2020.
Sounds like a lot?
Here's a website that has gathered predictions from several industry Giants, and some of them estimate
the number of connected devices by 2020 to... 200 million! But don't take my word for it - see for

Some industry specialists have even started to talk about a fourth industrial revolution, which will be
made possible by the millions of machines that will be capable of interacting and exchanging information
in factories.

But maybe you wonder, just like myself, what types of "things" belong to the IoT category. Well, there is a
broad range of IoT devices that will tremendously help us, starting with medical devices and implants, and
continuing with intelligent cameras, which can send alerts whenever they are needed, letting us know
about important changes that take place in the wildlife.

I have mentioned that one of the key strength of IoT devices is their ability of collecting, and then
exchanging data amongst them. There are already houses that use IoT automation to control lighting, air
conditioning, heating, sound systems, kitchen devices, etc.

Everything started back in 1982, at the Carnegie Mellon University. A group of intelligent people have
tweaked a Coke machine, connecting it to the Internet and making it inform its users when the beverages
were cold enough.

Since then, IoT has grown fast; however, one of its greatest challenges is data security, because cyber
attacks and the febrile activities of the Internet hackers represent a real threat.

Wow, that was a long introduction! But the reality is that IoT is very complex, and we haven't fully
understood its potential yet.

Among the numerous books that people have written to explain IoT to the public, Bruce Sinclair's book
called "IoT Inc: How your company can use the Internet of things to win in the Outcome Economy", will
definitely get your attention.

The author is the founder and president of a leading IoT consulting firm, and he has already helped
numerous companies develop IoT strategies in the past few years.

This book provides the reader an in-depth analysis of the IoT phenomenon, along with various IoT
implementation methods that can help business owners. If you are interested in transforming your
company into one that is IoT ready, this book will surely be of great help.

According to the author, IoT is not just a trend or a tendency; it is the way businesses will be conducted
shortly. Fortunately, it's not just a theory book that is just analyzing the phenomenon; it presents many
valid, easy to implement ideas for all companies that want to make a switch towards Internet of Things.

IoT Inc will offer its readers precious, actionable information that was collected by interviewing about 100
business leaders, who have successfully implemented Internet of Things technologies in their companies.